We prepare journalists for the future. Interdisciplinary work opens up new perspectives and opportunities. With us, technologies such as artificial intelligence become not only understandable, but directly usable. At Germany’s most modern school of journalism, we work with the best talents to develop the journalism of tomorrow.

Our upskilling program teaches employees of Axel Springer and other interested companies how artificial intelligence can be integrated into their everyday work in a targeted and effective way. The Axel Springer Academy of Journalism & Technology drives innovation, leverages potential and improves processes – for a sustainable media world.

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𝗪𝗶𝗲 𝘀𝗶𝗲𝗵𝘁 𝗱𝗲𝗿 𝗡𝗲𝘄𝘀𝗿𝗼𝗼𝗺 𝗱𝗲𝗿 𝗭𝘂𝗸𝘂𝗻𝗳𝘁 𝗮𝘂𝘀 – 𝘂𝗻𝗱 𝘄𝗲𝗹𝗰𝗵𝗲 𝗥𝗼𝗹𝗹𝗲 𝘀𝗽𝗶𝗲𝗹𝘁 𝗞𝗜 𝗱𝗮𝗿𝗶𝗻?

Gemeinsam mit der MVFP Medienverband der freien Presse Akademie bringen wir Redaktionen, Content Creator und Medienverantwortliche bei der NewsNext Konferenz zusammen – für Austausch, Orientierung und praxisnahe Impulse.

Am 𝟭𝟮. 𝗝𝘂𝗻𝗶 𝟮𝟬𝟮𝟱 geben wir exklusive Einblicke in den 𝗔𝘅𝗲𝗹-𝗦𝗽𝗿𝗶𝗻𝗴𝗲𝗿-𝗡𝗲𝘂𝗯𝗮𝘂, diskutieren Trends in Redaktion und Technologie und arbeiten in Masterclasses mit führenden Köpfen aus Journalismus und Tech.

📍 Axel-Springer-Neubau, Berlin
🎓 Mit dabei: Patrick Markowski, Matthias Sdun, Miguel Schmid, Henk van Ess, Simon Sticker

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Projects

7.10. - No way back

The personal story of Alon Gat is at the centre of this multimedia live ticker chronicle, which reconstructs his dramatic experiences through an exclusive series of short video interviews. The videos are supplemented by news texts that categorise the events with today’s knowledge.

The content of the project was published on BILD.de, BZ.de, WELT.de and the social accounts exactly one year after the events at the time.

Rap, Business, Women

In our three-part podcast feature Rap, Business, Women, we take a closer look at the role of women in the German rap industry. We shed light on the challenges, but also the opportunities they face. You’ll hear from female rappers such as Kitty Kat, Shoki and Lady Bitch Ray, who enrich the genre with their voices. But we also hear the perspectives of male colleagues such as Monet 192, the rap crew 01099 and NNOC – because the business is complex and multi-layered.

Heimspiel

The format “Heimspiel – Auf den Spuren unserer EM-Helden” was developed to mark the European Football Championship. It is a five-part video show and highlights five players from the German squad. The project is given an additional storytelling level by a specially developed augmented reality lens.

Reports of Resistance

The five-part video series shows journalists and activists who have been threatened and imprisoned for their commitment to justice. The team used AI to get better and faster results. The technology was used where it made sense in a journalistic context. 

Mind Stories

The vision behind Mind Stories is to provide a comprehensive insight into the complexity of mental health which at the moment is one of the most popular topics on social media. To deliver our content, we produced smart and informative video content supported by Snapchat’s AR lenses.

Berlin 2033

In the next ten years, Berlin will face significant challenges. However, many exciting developments are also on the horizon.
Will Berlin master these challenges, or will problems arise?
A team of journalists and tech talents from the FreeTech Academy dare to take a detailed look into the future of Berlins climate, art and fashion scene.

it's kosher habibi

We found that Jewish-Muslim friendships are not only possible, but that they exist in a wide variety of age groups and in a wide variety of forms. We met four pairs of friends and asked them what makes their friendship special and whether there is any truth to the prejudices against Jews and Muslims.

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