Generative AI and its development in marketing strategies
2 hours
Level: Beginner
Axel Springer Academy
In a constantly evolving digital landscape, generative AI has also become a game changer in the marketing sector. This course is your introduction to AI-driven creativity and demonstrates its profound impact on the entire marketing landscape.
Learning goals
- Develop an understanding of how generative AI influences the transformation of marketing strategies in the constantly changing digital landscape
- Explore the profound impact of creatively using generative AI on marketing and recognize its potential as a decisive factor
- Acquire practical knowledge and skills to effectively integrate generative AI into marketing strategies and increase their innovation and engagement capabilities
Target Group
Our Upskilling offers are designed for businesses across all sectors, providing tailored learning experiences that meet the unique challenges and objectives of each team or organization. Available in both English and German, we aim to equip organizations with the knowledge and skills necessary for success in a variety of areas.
Our approach ensures that regardless of the specific focus — be it increasing operational efficiency, enhancing competitiveness, or promoting innovation — our expert-led courses offer relevant and effective education. This fosters growth and excellence across a multitude of disciplines, supporting organizations and teams in achieving their objectives and advancing further.
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