Navigating the Future of News Business in the Age of AI

As news media industry braces for the next wave of disruption enabled by AI, let us analyse the potential impact on news consumers, your customers (subscribers and advertisers), your firm, and your individual work.
In this keynote presentation, INMA’s Greg Piechota will discuss how predictive and generative AI redefines the business model, strategy and operations in marketing and sales. He will present identified use cases and practical ways for you to find more and demonstrate estimated returns on investment based on INMA experiments.​​​​​​

Our expert Greg Piechota

Greg Piechota is a researcher-in-residence at the International News Media Association and the lead of INMA’s strategic initiatives: Readers First and Benchmarking Service.

An ex-research fellow at Oxford and Harvard universities, he studied technology-enabled disruption patterns across industries and business model innovation in news media. In 2023, he lectured on AI in marketing at the Ludwig Maximilian University of Munich.

Greg is a former media executive with 20+ years of industry experience, beginning at Poland’s Gazeta Wyborcza in 1996 where he worked his way up from local reporter to news editor and vice president of Agora Foundation. He serves on boards of non-profits, publishing groups and e-commerce companies in the U.K., Germany and Ukraine, including the Bureau of Investigative Journalism in London.

His book, Unlocking the Customer Value Chain, written with Thales Teixeira of Harvard Business School, was published in 2019 by Currency. His latest report, AI Guide and ChatGPT Promptbook For News Marketers, was released in 2023 by INMA.

Overview & How it works

• Language: English
• When? Wednesday, 8th of November 2023, 4:30-5:30 pm (CET)
• Where: Remote via MS Teams​​​​​​​

We will kick things off with an input that will be followed by a second part, which will focus on the exchange and an open Q+A.

Who is eligible to participate?

Upskilling offers of FreeTech Academy are open for all employees of Axel Springer Group and its subsidiaries. All levels of experience are welcome, and we always encourage participation.

Join us on this exciting journey exploring the Power of writing effective Prompts.
Register now!