Generative AI in everyday editorial life: Human intelligence meets machine inspiration
2 hours
Level: Beginner
Axel Springer Academy
This course highlights human intelligence and AI synergies in everyday journalistic life. We research how AI can be used sensibly and what tasks it can support. The course shows how AI tools such as ChatGPT3.5 and ChatGPT4 can generate headlines, teasers and other editorial content. We also learned techniques for effectively using AI results to optimize professional text work, research, and editing.
Learning goals
- Explore the synergies between human intelligence and generative AI in the journalistic context
- Discover meaningful applications of generative AI and the tasks it can support within editorial work
- Learn techniques for effectively utilizing generative AI-generated content, such as headlines, teasers, and other editorial materials, using tools like ChatGPT3.5 and ChatGPT4 to enhance professional writing, research, and editing
Target Group
Our Upskilling offers are designed for businesses across all sectors, providing tailored learning experiences that meet the unique challenges and objectives of each team or organization. Available in both English and German, we aim to equip organizations with the knowledge and skills necessary for success in a variety of areas.
Our approach ensures that regardless of the specific focus — be it increasing operational efficiency, enhancing competitiveness, or promoting innovation — our expert-led courses offer relevant and effective education. This fosters growth and excellence across a multitude of disciplines, supporting organizations and teams in achieving their objectives and advancing further.
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